Monday 26 January 2009

Brief: Audi R8 Commercial

Brief: Audi R8 Commercial

Area of concentration

  • 2D Conceptualisation
  • Visulisation (and modelling)
  • Visulisation (Texturing and Rendering)
www.Audi.com

I would like your students to design, texture and completly render the new and amazing beautiful Audi R8. The main purpose of this brief is to produce a short 30 seconds commercial in a 3D package software of your choice, for the new Audi R8. Students will also need to research into the production stages of creating a TV commercial, i assume this will involve 2D based dawings. Storyboard will take a major part in this project as you would have to plan out your camera shots for each scene of the location. Looking up existing Audi commercials will really help in your progress, these will be able to give you ideas into how you would like to set out your shots or your enviroments.

You should try and consider the following areas when undergoing the project:

  • Research into the Audi R8 and its original commercials, gain some ideas from this but try no to copy it scene for scene, also look into exisiting Audi car commercials.
  • Produce a set of viewable storyboard, (Does not need to be too neatly done).
  • Along with the stroyboard student must also produce a anamatic of thier proposed scene, student's can produce this as either 2D or 3D anamatics.
  • Produce a photorealistic model of the Adi R8 maximum poly count of 150,000
  • creating an environment is up to the candidate, if he or she wishes to model out the background they can then do so.

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